Everyone is entitled to their own opinion right? By starting with title that phases both the positive and negative sides of your audience, you need to provide them with a topic that is both argumentative and agreeable. I know that once I have read the title (although I never usually judge a podcast by it’s title.) I can tell whether I will disagree and care to argue with the author, or fall completely in love with the entire material.
Having a target audience is something that is so incredibly crucial. The size of your audience can literally make or break your podcast. Questions to consider include but are not limited to: What age group are you trying to target? Is there a specific sex you would prefer to hear your podcast, males, females, or both? Will your podcast be pertaining to an issue that involves a specific religion? As well as the main question being: will your podcast receive the attention it deserves from the right audience you are targeting?
Take Time To Choose A Great Title
Choosing a good title takes time, but don’t get yourself in a tizzy making it overly complicated. The simpler the better.
Potential listeners should know exactly what they’ll get from your podcast just from the few words in your title. That means making your title no-nonsense and to the point. There’s no beating around the bush here.
Think along the lines of:
- The Self Publishing Podcast
- The Property Podcast
- Baseball America
- Irish History Podcast
Set up a Website for Your Podcast
For just a few dollars you can set up a WordPress site for your podcast. This provides a place for you to interact with readers. More importantly, it gives more people the opportunity to discover your podcast. People who never use iTunes can find your website in a Google search.
Enlist the Press
Believe it or not, old media is still alive and kicking, and they’re always on the look out for stories. With a bit of skill, any episode you create can be crafted into a press release. However, particular episodes are particularly newsworthy, such as:
- Interviewing a famous guest;
- Your first episode;
- Milestone episodes and anniversaries;
- Contests and promotions;
- Disagreements between you and your listeners;
- Episodes relevant to a local area.
Sites such as i-Newswire will distribute your press release for free. If your press release has any local relevancy, you should also email it in to the editor of your local newspaper.
Courtesy of lorirtaylor.com