Lady Fruition

Black Entrepreneur Spotlight Series
We would greatly appreciate it if you could tell us a little about your company.
Fruition N- a: the state of bearing fruit
b: realization by definition, the point at which a plan or project is realized.

Lady Fruition is a reflecting culmination of my life lessons, my realization of self-worth, and my insatiable desire to defy the notion of going along the grain. No pun intended. Lady Fruition takes a unique approach to marrying color and texture to adorn your essence with popping color, earthiness, and eccentricity.

Lady Fruition is a Tucson, AZ-based clothing brand dedicated to every woman in celebration of our inhibitions.  Founded by DeAnna Williams July 2010, Lady Fruition embodies the beauty that fashion media at large will tell you has no home- the ever statuesque, confident woman.  Whether you are looking for a custom-made garment, finely made clutch purses, bowties, children’s wear, or everyday slay attire, Lady Fruition has something to compliment your curves.

What was your child hood aspirations?

As a child I wanted to be a model. I’d watch Americas next top model in awe of the women and their drive. The models were so bold and had a commanding hier about them.  If anything, thats what I was drawn to. Through my adolescence and into young adult-hood I aspired to be an RN. Mainly in part because my late Grandmother was an RN, and stressed the importance of stability. Though I’m a nurturer, I wasn’t passionate about working in the nursing capacity.

Can you give our readers a quick answer on business advice?

Contracts. Make sure there is a written agreement involved for everything you do whether client work, for an event, etc.
Believe in your vision.
What was your toughest challenge?
My toughest challenge as an emerging designer was saying “no”. Being new to the industry I was so eager and wanted to participate in everything I had been asked to be apart of. My thing was exposure, be seen, establish my brand and following. Though my head was in the right place, I had to learn to it’s ok to say “no” sometimes. Additionally, and most importantly, there’s a fine line between keeping busy and spreading yourself too thin. The key is knowing bounds, and consistently working to expand yourself.
 DeAnna Williams 

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