Black Entrepreneur Spotlight Series
We would greatly appreciate it if you could tell us a little about your company
I am a Black owned Coffee Company that started in San Francisco and relocated to Atlanta Georgia. I have imported 100% Arabica beans from all over the bean belt and then masterfully roasted for optimum taste and flavor. I have been in the coffee business for over 10 years and have supplied coffee for a few private labels for celebrities, businesses as well as a few cafes, hotels and arenas. I am operating my business as www.russellsgourmetcoffee.com
What was your child hood aspirations?
As a child I wanted to be a businessman. In elementary, middle, and high school I always had a side gig going on. I went from selling decorated Pencil erasers to candy bars and carpooling for gas. I saw the money in supply and demand. So needless to say after high school I went to NC A&T and earned a BS Degree in Marketing. I wanted to create or provide a product for people to help them reach their pursuit of happiness that also gave me mines.
Can you give our readers a quick answer on business advice?
The best advice I can give for anyone who is in business: IT’S NOT WHO YOU KNOW BUT WHO KNOWS YOU……… Relationships are not purchased they are made….
What was your toughest challenge?
My Toughest Challenge:
I think in business my toughest challenge has been me believing in myself, my purpose and my end goal when there are days when noting happens or days when more money is going out then what’s coming in.
Russell Arnelle Wiggins
Owner of Russell’s Gourmet Coffee