Black Entrepreneur Spotlight Series
We would greatly appreciate it if you could tell us a little about your company.
Rising Dawn Teas is a mother-daughter Afro-centric herbal teas online business. Although there is an Afro-centric approach, these delicious herbal tea blends can be drunk by anyone! Helena and Alyson Showell launched their new initiative in January 2018. Rising Dawn Teas began as a hobby for Alyson and turned into a vision: a vision to help, heal, and soothe. Alyson began making teas three years ago for herself and her family, borne of a desire to connect with nature and use what she found to help others. Helena has enjoyed studying and reading about herbal plants for many years.
Through the years, she has successfully grown herbs such as dill, marjoram, parsley, basil, summer savory, and other herbs. The Showells are reclaiming ancestral and historical knowledge pertaining to making their tea blends. They create their teas with ingredients carefully obtained from fair-trade and organic sources and wild-foraged from uncontaminated local areas free from pesticides and other pollutants. All of their teas have African names that have deep meaning, except one, Flossie Mae, which is named in honor of Aly’s grandmother—a beloved ancestor!
What were your childhood aspirations?
Helena and Alyson enjoyed exploring nature as children. Running barefoot outside, they played in mud puddles, observed frogs, fire ants; ate wild berries, built forts, played jump rope and dodgeball. Helena has loved doing art from childhood. Aly has enjoyed NASCAR racing. Moreover, they love interacting with, and helping, people, too. They practice the Golden Rule: “Treat other people, as you would want to be treated.”
Can you give our readers a quick answer on business advice?
If you have a passion and a vision, a goal, and a dream, that you having a burning desire for, if at all possible, pursue it, cherish it, will it into existence! Take positive risks; yet, on the other hand, plan steps as wisely as possible, strategize cautiously.
What was your toughest challenge?
Acquiring and sustaining sufficient capital has been, and is, their toughest challenge.
Owners: Helena and Alyson Showell