In Episode 19, we discuss Ideas on Marketing your book.
If you have any questions, Please email Tami at firstname.lastname@example.org
Book: Unmasked, unbroken, healed and set free.
Book Marketing Ideas, Feedback & Advice
Writing and marketing a new book is just like running a business. You start with an idea and a lot of unproven assumptions and your goal is to prove those assumptions as quickly as possible while investing as little capital and time as possible.
Allocate resources equally between product development (writing) and marketing. As Gabriel Weinberg and Justin Mares point out in Traction: A Startup Guide to Getting Customers: “Most startups end in failure. Almost every failed startup has a product. What failed startups don’t have is traction.”
Likewise, every author has a book. What most don’t have is marketing traction.
Iterate quickly and publicly
Startups release products quickly to ever larger groups because it both improves the quality of the product more quickly (by getting tons of feedback) and weaves that feedback into the narrative of the product in a way that makes customers feel a sense of ownership. I tried to do the same with the book. Here are the steps I took:
- Sent the First Draft to 5 alpha readers
- Blogged sections of the Second Draft on my site
- Sent the Second Draft to 70 Early Readers
- Sent the Final Draft to 300 Early Ambassadors
If you’re concerned about giving away their book’s content publicly, there’s no downside that I can see to blogging out large sections of the second and/or third draft of a book publicly. Andy Weir, author of The Martian, published the entire book on his blog before self-publishing it on Amazon1 Then he sold the rights to Crown Publishing, before eventually turning it into a screenplay which has grossed in excess of $400 million. Not bad for packaging up some blog posts.
2. Social Media – Increase your online presence to spread the word
3. Amazon Author and Book Pages
4. Email List
5. YouTube/ Youtube buddy, VideIQ